Rice and pasta products continue to enjoy everyday popularity in UK and European markets with over 80% of consumers preparing at least once a week.
Neilsons data demonstrates that this market continues to enjoy double-digit growth in both value and volume. In such a popular market, the challenge will be to find new recipes and packaging that stands out on the shelves. Cous cous and lentil recipes are also in demand.
This is where FEI Foods Microwaveable pouches can deliver.
Packed full of flavour & convenience
Rice takes longer to cook and so convenience is the main driver of sales. Knowing how much to cook is a problem affecting four in ten consumers and portion control is an important factor in healthy diets. Reassuringly, our packs serve 2 people in 2 minutes – without fuss or waste!
The current interest in high protein food presents significant opportunities for the pasta market, with four in ten users seeking more high protein pasta, rising to 50% of the 25-34 year old age group. (Mintel Pasta, Rice & Noodles Report 2014)
Pasta is a versatile base for many popular sauces and condiments and we are happy to prepare recipes to your own requirements, perhaps including low salt recipes and added health benefits. All with instant one-pack convenience!
Family pack sizes are now available.
Discover our recipes now, call or email our friendly team.
T: 01792 312910 E: firstname.lastname@example.org