The rise of instant pot snacks is there for all to see on the supermarket shelf. Retail sales of instant hot snacks have soared by 28% between 2011 and 2013 and continues to go from strength to strength.
Porridge, Soups, Sauces, Custards, Desserts…
Capitalising on growing consumer demand for instant snacks, opportunities exist for on- the-go products, ideal for breakfast porridge pots providing health benefits and an energy boost. Positioning the snacks as free of added flavouring or gluten-free can help overcome some of the negative connotations associated with ‘instant’ food.
With an ageing population and less family group purchasing habits, food pots provide the opportunity for single-serve options and portion control appealling to the rising number of smaller households.
Speak to FEI Foods about capitalising on this trend with our individual or multiple microwavable pot snacks.
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